Lalit guide brand branding colors

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Created at 01/19/2020 15:28

The palette consists of Light, Semi dark colors. Accent colors #89e106 and #238c04. Palette has Cool colors temperature.

By lightness, this palette runs from #435644 (darkest) to #D4EE9C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 44°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #238C04, #435644, #77AC61, #89E106, #C2D3B7, #D4EE9C

Palette Lalit guide brand branding colors combines 6 color codes:

HEX: #89e106, RGB: (137, 225, 6); HEX: #d4ee9c, RGB: (212, 238, 156); HEX: #238c04, RGB: (35, 140, 4)

HEX: #77ac61, RGB: (119, 172, 97); HEX: #c2d3b7, RGB: (194, 211, 183); HEX: #435644, RGB: (67, 86, 68)

Simplified version of palette colors

Tint of Yellow Green, Shade of Pale Goldenrod, Shade of Forest Green, Tint of Medium Sea Green, Shade of Beige, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Lalit guide brand branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#89e106	#89e106	RGB(137, 225, 6)	—	—
#d4ee9c	#d4ee9c	RGB(212, 238, 156)	—	—
#238c04	#238c04	RGB(35, 140, 4)	—	—
#77ac61	#77ac61	RGB(119, 172, 97)	—	—
#c2d3b7	#c2d3b7	RGB(194, 211, 183)	—	—
#435644	#435644	RGB(67, 86, 68)	—	—

7 color pairs have low contrast and need improvement which may impact readability.