App design branding illustrator colors

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Created at 01/20/2020 09:09

The palette consists of Semi dark, Light, Dark colors. Accent colors #ea6b3e and #1c043c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C043C (darkest) to #54AFA5 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C043C, #54AFA5, #6F3746, #892F0F, #CC1D65, #EA6B3E

Palette App design branding illustrator colors combines 6 color codes:

HEX: #cc1d65, RGB: (204, 29, 101); HEX: #ea6b3e, RGB: (234, 107, 62); HEX: #1c043c, RGB: (28, 4, 60)

HEX: #54afa5, RGB: (84, 175, 165); HEX: #892f0f, RGB: (137, 47, 15); HEX: #6f3746, RGB: (111, 55, 70)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Coral, Shade of Midnight Blue, Tint of Light Sea Green, Tint of Dark Red, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

App design branding illustrator colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc1d65	#cc1d65	RGB(204, 29, 101)	—	—
#ea6b3e	#ea6b3e	RGB(234, 107, 62)	—	—
#1c043c	#1c043c	RGB(28, 4, 60)	—	—
#54afa5	#54afa5	RGB(84, 175, 165)	—	—
#892f0f	#892f0f	RGB(137, 47, 15)	—	—
#6f3746	#6f3746	RGB(111, 55, 70)	—	—

5 color pairs have low contrast and need improvement which may impact readability.