App illustrator branding design colors

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Created at 02/24/2020 15:54

The palette consists of Semi dark, Light, Dark colors. Accent colors #5df6e0 and #7c5a7c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #203B38 (darkest) to #5DF6E0 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 129° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #203B38, #40295B, #5DF6E0, #7C5A7C, #B434DC, #B9BAC1

Palette App illustrator branding design colors combines 6 color codes:

HEX: #b434dc, RGB: (180, 52, 220); HEX: #5df6e0, RGB: (93, 246, 224); HEX: #40295b, RGB: (64, 41, 91)

HEX: #7c5a7c, RGB: (124, 90, 124); HEX: #b9bac1, RGB: (185, 186, 193); HEX: #203b38, RGB: (32, 59, 56)

Simplified version of palette colors

Tint of Dark Orchid, Tint of Turquoise, Shade of Dark Slate Blue, Tint of Dark Slate Blue, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

App illustrator branding design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b434dc	#b434dc	RGB(180, 52, 220)	—	—
#5df6e0	#5df6e0	RGB(93, 246, 224)	—	—
#40295b	#40295b	RGB(64, 41, 91)	—	—
#7c5a7c	#7c5a7c	RGB(124, 90, 124)	—	—
#b9bac1	#b9bac1	RGB(185, 186, 193)	—	—
#203b38	#203b38	RGB(32, 59, 56)	—	—

3 color pairs have low contrast and need improvement which may impact readability.