Brand identity branding logodesign idea palette

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Created at 01/21/2020 12:02

The palette consists of Light, Semi dark colors. Accent colors #ecd49c and #5b3920. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5B3920 (darkest) to #ECD49C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

A varied palette: its hues are spread across about 127° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #396140, #5B3920, #A17C5D, #A4BC64, #A6D4BF, #ECD49C

Palette Brand identity branding logodesign idea palette combines 6 color codes:

HEX: #a4bc64, RGB: (164, 188, 100); HEX: #ecd49c, RGB: (236, 212, 156); HEX: #5b3920, RGB: (91, 57, 32)

HEX: #a17c5d, RGB: (161, 124, 93); HEX: #a6d4bf, RGB: (166, 212, 191); HEX: #396140, RGB: (57, 97, 64)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Wheat, Shade of Saddle Brown, Shade of Peru, Tint of Medium Aquamarine, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Brand identity branding logodesign idea palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a4bc64	#a4bc64	RGB(164, 188, 100)	—	—
#ecd49c	#ecd49c	RGB(236, 212, 156)	—	—
#5b3920	#5b3920	RGB(91, 57, 32)	—	—
#a17c5d	#a17c5d	RGB(161, 124, 93)	—	—
#a6d4bf	#a6d4bf	RGB(166, 212, 191)	—	—
#396140	#396140	RGB(57, 97, 64)	—	—

6 color pairs have low contrast and need improvement which may impact readability.