Brand identity designideas branding logodesign colors palette

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Created at 05/12/2020 11:29

The palette consists of Light, Semi dark colors. Accent colors #f47425 and #f8ae80. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #573C2C (darkest) to #F8AE80 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #573C2C, #683C24, #747471, #B4B4B2, #F47425, #F8AE80

Palette Brand identity designideas branding logodesign colors palette combines 6 color codes:

HEX: #f47425, RGB: (244, 116, 37); HEX: #f8ae80, RGB: (248, 174, 128); HEX: #683c24, RGB: (104, 60, 36)

HEX: #747471, RGB: (116, 116, 113); HEX: #b4b4b2, RGB: (180, 180, 178); HEX: #573c2c, RGB: (87, 60, 44)

Simplified version of palette colors

Tint of Chocolate, Tint of Light Salmon, Shade of Saddle Brown, Tint of Dim Gray, Tint of Dark Gray, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Brand identity designideas branding logodesign colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f47425	#f47425	RGB(244, 116, 37)	—	—
#f8ae80	#f8ae80	RGB(248, 174, 128)	—	—
#683c24	#683c24	RGB(104, 60, 36)	—	—
#747471	#747471	RGB(116, 116, 113)	—	—
#b4b4b2	#b4b4b2	RGB(180, 180, 178)	—	—
#573c2c	#573c2c	RGB(87, 60, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.