Branding design ecommerce category food colours

  • #99d963
  • #bcf183
  • #895a3d
  • #b19173
  • #c8d0aa
  • #3a5a3a
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Branding design ecommerce category food colours has 6 colors, mostly yellow-green and orange. The lightest color is Pale Green (#BCF183), the darkest Dark Olive Green (#3A5A3A). Its strongest contrast pair is #3A5A3A on #BCF183 (5.9:1, WCAG AA).

Created at 01/22/2020 12:46
The palette consists of Light, Semi dark colors. Accent colors #99d963 and #bcf183. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3A5A3A (darkest) to #BCF183 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 97°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3A5A3A, #895A3D, #99D963, #B19173, #BCF183, #C8D0AA

Palette Branding design ecommerce category food colours combines 6 color codes:
HEX: #99d963, RGB: (153, 217, 99); HEX: #bcf183, RGB: (188, 241, 131); HEX: #895a3d, RGB: (137, 90, 61)
HEX: #b19173, RGB: (177, 145, 115); HEX: #c8d0aa, RGB: (200, 208, 170); HEX: #3a5a3a, RGB: (58, 90, 58)
Simplified version of palette colors
Tint of Yellow Green, Tint of Pale Green, Shade of Sienna, Shade of Tan, Shade of Pale Goldenrod, Shade of Dark Olive Green
Color scheme was created by colorswall

Color codes in palette

Branding design ecommerce category food colours color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#99d963#99d963RGB(153, 217, 99)——
#bcf183#bcf183RGB(188, 241, 131)——
#895a3d#895a3dRGB(137, 90, 61)——
#b19173#b19173RGB(177, 145, 115)——
#c8d0aa#c8d0aaRGB(200, 208, 170)——
#3a5a3a#3a5a3aRGB(58, 90, 58)——

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#99d963
#bcf183
1.28
#99d963
#b19173
1.73
#99d963
#c8d0aa
1.04
#bcf183
#c8d0aa
1.22
#895a3d
#b19173
1.99
#895a3d
#3a5a3a
1.32

Image palette Branding design ecommerce category food colours png