Design ecommerce branding supermarket colors palette

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Created at 07/17/2020 17:58

The palette consists of Semi dark, Light colors. Accent colors #c62018 and #145b9e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4A322F (darkest) to #DCF6BF (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #145B9E, #4A322F, #58A182, #C62018, #CED4A5, #DCF6BF

Palette Design ecommerce branding supermarket colors palette combines 6 color codes:

HEX: #c62018, RGB: (198, 32, 24); HEX: #dcf6bf, RGB: (220, 246, 191); HEX: #145b9e, RGB: (20, 91, 158)

HEX: #58a182, RGB: (88, 161, 130); HEX: #ced4a5, RGB: (206, 212, 165); HEX: #4a322f, RGB: (74, 50, 47)

Simplified version of palette colors

Tint of Firebrick, Shade of Light Goldenrod Yellow, Shade of Royal Blue, Shade of Medium Sea Green, Shade of Pale Goldenrod, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design ecommerce branding supermarket colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c62018	#c62018	RGB(198, 32, 24)	—	—
#dcf6bf	#dcf6bf	RGB(220, 246, 191)	—	—
#145b9e	#145b9e	RGB(20, 91, 158)	—	—
#58a182	#58a182	RGB(88, 161, 130)	—	—
#ced4a5	#ced4a5	RGB(206, 212, 165)	—	—
#4a322f	#4a322f	RGB(74, 50, 47)	—	—

5 color pairs have low contrast and need improvement which may impact readability.