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Design ecommerce branding supermarket colors palette

  • #c62018
  • #dcf6bf
  • #145b9e
  • #58a182
  • #ced4a5
  • #4a322f
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Design ecommerce branding supermarket colors palette has 6 colors spread across many hues. The lightest color is Light Goldenrod Yellow (#DCF6BF), the darkest Black (#4A322F). Its strongest contrast pair is #4A322F on #DCF6BF (10.0:1, WCAG AAA).

Created at 07/17/2020 17:58
bycolorswall
The palette consists of Semi dark, Light colors. Accent colors #c62018 and #145b9e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4A322F (darkest) to #DCF6BF (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #145B9E, #4A322F, #58A182, #C62018, #CED4A5, #DCF6BF

Palette Design ecommerce branding supermarket colors palette combines 6 color codes:
HEX: #c62018, RGB: (198, 32, 24); HEX: #dcf6bf, RGB: (220, 246, 191); HEX: #145b9e, RGB: (20, 91, 158)
HEX: #58a182, RGB: (88, 161, 130); HEX: #ced4a5, RGB: (206, 212, 165); HEX: #4a322f, RGB: (74, 50, 47)
Simplified version of palette colors
Tint of Firebrick, Shade of Light Goldenrod Yellow, Shade of Royal Blue, Shade of Medium Sea Green, Shade of Pale Goldenrod, Tint of Black
Color scheme was created by colorswall

Color codes in palette

Design ecommerce branding supermarket colors palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#c62018#c62018RGB(198, 32, 24)——
#dcf6bf#dcf6bfRGB(220, 246, 191)——
#145b9e#145b9eRGB(20, 91, 158)——
#58a182#58a182RGB(88, 161, 130)——
#ced4a5#ced4a5RGB(206, 212, 165)——
#4a322f#4a322fRGB(74, 50, 47)——

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#c62018
#145b9e
1.19
#c62018
#58a182
1.88
#dcf6bf
#ced4a5
1.32
#145b9e
#4a322f
1.68
#58a182
#ced4a5
1.98

Image palette Design ecommerce branding supermarket colors palette png

Design ecommerce branding supermarket colors palette: #c62018, #dcf6bf, #145b9e, #58a182, #ced4a5, #4a322f
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