Created at 07/17/2020 17:58

Design ecommerce branding supermarket colors palette

The palette consists of Light, Semi dark colors. Accent colors #c62018 and #145b9e. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #4A322F (darkest) to #DCF6BF (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #145B9E, #4A322F, #58A182, #C62018, #CED4A5, #DCF6BF

Palette Design ecommerce branding supermarket colors palette has combination of 6 codes colors:

HEX: #c62018, RGB: (198, 32, 24); HEX: #dcf6bf, RGB: (220, 246, 191); HEX: #145b9e, RGB: (20, 91, 158)

HEX: #58a182, RGB: (88, 161, 130); HEX: #ced4a5, RGB: (206, 212, 165); HEX: #4a322f, RGB: (74, 50, 47)

Simplified version of palette colors

Shade of firebrick, Tint of lightgoldenrodyellow, Tint of royalblue, Tint of mediumseagreen, Tint of palegoldenrod, Shade of Black

Color scheme was created by colorswall

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Colors codes in palette

Design ecommerce branding supermarket colors palette color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.