Branding brand identity homepage design platform colours

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Created at 04/29/2020 13:01

The palette consists of Semi dark, Light colors. Accent colors #2c4bf9 and #b78466. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #735444 (darkest) to #B5C0C5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0C8C74, #2C4BF9, #735444, #B5C0C5, #B78466, #EC748C

Palette Branding brand identity homepage design platform colours combines 6 color codes:

HEX: #2c4bf9, RGB: (44, 75, 249); HEX: #ec748c, RGB: (236, 116, 140); HEX: #0c8c74, RGB: (12, 140, 116)

HEX: #b78466, RGB: (183, 132, 102); HEX: #b5c0c5, RGB: (181, 192, 197); HEX: #735444, RGB: (115, 84, 68)

Simplified version of palette colors

Shade of Slate Blue, Tint of Pale Violet Red, Shade of Sea Green, Shade of Peru, Shade of Silver, Shade of Sienna

Color scheme was created by colorswall

Color codes in palette

Branding brand identity homepage design platform colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c4bf9	#2c4bf9	RGB(44, 75, 249)	—	—
#ec748c	#ec748c	RGB(236, 116, 140)	—	—
#0c8c74	#0c8c74	RGB(12, 140, 116)	—	—
#b78466	#b78466	RGB(183, 132, 102)	—	—
#b5c0c5	#b5c0c5	RGB(181, 192, 197)	—	—
#735444	#735444	RGB(115, 84, 68)	—	—

9 color pairs have low contrast and need improvement which may impact readability.