Technology logo mark branding agency analytics software colors palette

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Created at 01/28/2020 10:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #356dfb and #84c4fc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #040443 (darkest) to #C4CBD9 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #040443, #32394D, #356DFB, #7D8093, #84C4FC, #C4CBD9

Palette Technology logo mark branding agency analytics software colors palette combines 6 color codes:

HEX: #356dfb, RGB: (53, 109, 251); HEX: #84c4fc, RGB: (132, 196, 252); HEX: #040443, RGB: (4, 4, 67)

HEX: #7d8093, RGB: (125, 128, 147); HEX: #c4cbd9, RGB: (196, 203, 217); HEX: #32394d, RGB: (50, 57, 77)

Simplified version of palette colors

Tint of Royal Blue, Shade of Light Sky Blue, Shade of Midnight Blue, Tint of Slate Gray, Tint of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Technology logo mark branding agency analytics software colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#356dfb	#356dfb	RGB(53, 109, 251)	—	—
#84c4fc	#84c4fc	RGB(132, 196, 252)	—	—
#040443	#040443	RGB(4, 4, 67)	—	—
#7d8093	#7d8093	RGB(125, 128, 147)	—	—
#c4cbd9	#c4cbd9	RGB(196, 203, 217)	—	—
#32394d	#32394d	RGB(50, 57, 77)	—	—

3 color pairs have low contrast and need improvement which may impact readability.