Branding logo mark gestalt simon data colours

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Created at 01/28/2020 11:48

The palette consists of Semi dark, Light, Dark colors. Accent colors #821642 and #821642. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6B1E56 (darkest) to #EB8DB3 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #6B1E56, #772160, #821642, #D3246B, #EB8DB3

Palette Branding logo mark gestalt simon data colours combines 6 color codes:

HEX: #d3246b, RGB: (211, 36, 107); HEX: #eb8db3, RGB: (235, 141, 179); HEX: #6b1e56, RGB: (107, 30, 86)

HEX: #821642, RGB: (130, 22, 66); HEX: #821642, RGB: (130, 22, 66); HEX: #772160, RGB: (119, 33, 96)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Pale Violet Red, Tint of Purple, Tint of Purple, Tint of Purple, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Branding logo mark gestalt simon data colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d3246b	#d3246b	RGB(211, 36, 107)	—	—
#eb8db3	#eb8db3	RGB(235, 141, 179)	—	—
#6b1e56	#6b1e56	RGB(107, 30, 86)	—	—
#821642	#821642	RGB(130, 22, 66)	—	—
#821642	#821642	RGB(130, 22, 66)	—	—
#772160	#772160	RGB(119, 33, 96)	—	—

9 color pairs have low contrast and need improvement which may impact readability.