Branding logo mark identity colors palette

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Created at 05/15/2020 09:17

The palette consists of Semi dark, Light, Dark colors. Accent colors #156ae9 and #04142c. Palette has Cool colors temperature.

By lightness, this palette runs from #04142C (darkest) to #B0C4CD (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 17°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04142C, #156AE9, #2B3C4F, #6B7C8C, #85B1F3, #B0C4CD

Palette Branding logo mark identity colors palette combines 6 color codes:

HEX: #156ae9, RGB: (21, 106, 233); HEX: #85b1f3, RGB: (133, 177, 243); HEX: #04142c, RGB: (4, 20, 44)

HEX: #6b7c8c, RGB: (107, 124, 140); HEX: #b0c4cd, RGB: (176, 196, 205); HEX: #2b3c4f, RGB: (43, 60, 79)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Midnight Blue, Shade of Slate Gray, Shade of Light Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo mark identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#156ae9	#156ae9	RGB(21, 106, 233)	—	—
#85b1f3	#85b1f3	RGB(133, 177, 243)	—	—
#04142c	#04142c	RGB(4, 20, 44)	—	—
#6b7c8c	#6b7c8c	RGB(107, 124, 140)	—	—
#b0c4cd	#b0c4cd	RGB(176, 196, 205)	—	—
#2b3c4f	#2b3c4f	RGB(43, 60, 79)	—	—

4 color pairs have low contrast and need improvement which may impact readability.