Print brand identity branding flower palette

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Created at 01/28/2020 12:56

The palette consists of Light, Semi dark colors. Accent colors #f6e71c and #0b8d44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #097137 (darkest) to #F6E71C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 91°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #097137, #0B8D44, #54AC57, #748117, #DEEA8B, #F6E71C

Palette Print brand identity branding flower palette combines 6 color codes:

HEX: #f6e71c, RGB: (246, 231, 28); HEX: #deea8b, RGB: (222, 234, 139); HEX: #097137, RGB: (9, 113, 55)

HEX: #54ac57, RGB: (84, 172, 87); HEX: #748117, RGB: (116, 129, 23); HEX: #0b8d44, RGB: (11, 141, 68)

Simplified version of palette colors

Shade of Yellow, Shade of Khaki, Tint of Dark Green, Tint of Medium Sea Green, Shade of Olive, Shade of Sea Green

Color scheme was created by colorswall

Color codes in palette

Print brand identity branding flower palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f6e71c	#f6e71c	RGB(246, 231, 28)	—	—
#deea8b	#deea8b	RGB(222, 234, 139)	—	—
#097137	#097137	RGB(9, 113, 55)	—	—
#54ac57	#54ac57	RGB(84, 172, 87)	—	—
#748117	#748117	RGB(116, 129, 23)	—	—
#0b8d44	#0b8d44	RGB(11, 141, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.