Brand identity branding blockchain block chain bc flat 2d geometric colours

0.33k

Created at 01/28/2020 14:03

The palette consists of Light, Dark, Semi dark colors. Accent colors #0cdffb and #76c5f4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C1C (darkest) to #0CDFFB (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 60°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C1C, #0CDFFB, #383461, #76C5F4, #797596, #BCB4C4

Palette Brand identity branding blockchain block chain bc flat 2d geometric colours combines 6 color codes:

HEX: #0cdffb, RGB: (12, 223, 251); HEX: #76c5f4, RGB: (118, 197, 244); HEX: #0c0c1c, RGB: (12, 12, 28)

HEX: #797596, RGB: (121, 117, 150); HEX: #bcb4c4, RGB: (188, 180, 196); HEX: #383461, RGB: (56, 52, 97)

Simplified version of palette colors

Tint of darkturquoise, Shade of lightskyblue, Tint of Black, Shade of slategrey, Shade of thistle, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Brand identity branding blockchain block chain bc flat 2d geometric colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0cdffb	#0cdffb	RGB(12, 223, 251)	—	—
#76c5f4	#76c5f4	RGB(118, 197, 244)	—	—
#0c0c1c	#0c0c1c	RGB(12, 12, 28)	—	—
#797596	#797596	RGB(121, 117, 150)	—	—
#bcb4c4	#bcb4c4	RGB(188, 180, 196)	—	Misty Lilac
#383461	#383461	RGB(56, 52, 97)	—	—

4 color pairs have low contrast and need improvement which may impact readability.