Branding design graphics palette

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Created at 01/30/2020 13:02

The palette consists of Light, Semi dark colors. Accent colors #0f8798 and #7c2404. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #423B3C (darkest) to #ACCCDC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0F8798, #423B3C, #6A9DA6, #7C2404, #ACCCDC, #D1B6AA

Palette Branding design graphics palette combines 6 color codes:

HEX: #0f8798, RGB: (15, 135, 152); HEX: #acccdc, RGB: (172, 204, 220); HEX: #7c2404, RGB: (124, 36, 4)

HEX: #6a9da6, RGB: (106, 157, 166); HEX: #d1b6aa, RGB: (209, 182, 170); HEX: #423b3c, RGB: (66, 59, 60)

Simplified version of palette colors

Tint of Dark Cyan, Shade of Light Blue, Tint of Maroon, Tint of Cadet Blue, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding design graphics palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0f8798	#0f8798	RGB(15, 135, 152)	—	—
#acccdc	#acccdc	RGB(172, 204, 220)	—	—
#7c2404	#7c2404	RGB(124, 36, 4)	—	—
#6a9da6	#6a9da6	RGB(106, 157, 166)	—	—
#d1b6aa	#d1b6aa	RGB(209, 182, 170)	—	—
#423b3c	#423b3c	RGB(66, 59, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.