Editorial branding ui colors

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Created at 01/31/2020 10:34

The palette consists of Light, Semi dark colors. Accent colors #fc1404 and #7eb2ea. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #553837 (darkest) to #C2B0B0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #553837, #7EB2EA, #AA605C, #C2B0B0, #D01206, #FC1404

Palette Editorial branding ui colors combines 6 color codes:

HEX: #fc1404, RGB: (252, 20, 4); HEX: #7eb2ea, RGB: (126, 178, 234); HEX: #d01206, RGB: (208, 18, 6)

HEX: #aa605c, RGB: (170, 96, 92); HEX: #c2b0b0, RGB: (194, 176, 176); HEX: #553837, RGB: (85, 56, 55)

Simplified version of palette colors

Tint of Red, Tint of Cornflower Blue, Shade of Firebrick, Shade of Indian Red, Tint of Dark Gray, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Editorial branding ui colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc1404	#fc1404	RGB(252, 20, 4)	—	—
#7eb2ea	#7eb2ea	RGB(126, 178, 234)	—	—
#d01206	#d01206	RGB(208, 18, 6)	—	—
#aa605c	#aa605c	RGB(170, 96, 92)	—	—
#c2b0b0	#c2b0b0	RGB(194, 176, 176)	—	—
#553837	#553837	RGB(85, 56, 55)	—	—

7 color pairs have low contrast and need improvement which may impact readability.