Branding design logo mark colors

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Created at 03/06/2020 11:42

The palette consists of Light, Semi dark, Dark colors. Accent colors #966b02 and #670494. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C2414 (darkest) to #FCBC23 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

A varied palette: its hues are spread across about 121° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2C2414, #644C14, #670494, #966B02, #D47DFB, #FCBC23

Palette Branding design logo mark colors combines 6 color codes:

HEX: #fcbc23, RGB: (252, 188, 35); HEX: #d47dfb, RGB: (212, 125, 251); HEX: #644c14, RGB: (100, 76, 20)

HEX: #966b02, RGB: (150, 107, 2); HEX: #670494, RGB: (103, 4, 148); HEX: #2c2414, RGB: (44, 36, 20)

Simplified version of palette colors

Tint of Goldenrod, Shade of Violet, Shade of Saddle Brown, Shade of Dark Goldenrod, Tint of Indigo, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding design logo mark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcbc23	#fcbc23	RGB(252, 188, 35)	—	—
#d47dfb	#d47dfb	RGB(212, 125, 251)	—	—
#644c14	#644c14	RGB(100, 76, 20)	—	—
#966b02	#966b02	RGB(150, 107, 2)	—	—
#670494	#670494	RGB(103, 4, 148)	—	—
#2c2414	#2c2414	RGB(44, 36, 20)	—	—

6 color pairs have low contrast and need improvement which may impact readability.