Ui marketing branding design colors palette

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Created at 01/31/2020 14:30

The palette consists of Light, Dark, Semi dark colors. Accent colors #fce440 and #1b316b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #241C13 (darkest) to #FCE440 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #1B316B, #241C13, #66749D, #C6AFA3, #FAD307, #FCE440

Palette Ui marketing branding design colors palette combines 6 color codes:

HEX: #fad307, RGB: (250, 211, 7); HEX: #fce440, RGB: (252, 228, 64); HEX: #1b316b, RGB: (27, 49, 107)

HEX: #66749d, RGB: (102, 116, 157); HEX: #c6afa3, RGB: (198, 175, 163); HEX: #241c13, RGB: (36, 28, 19)

Simplified version of palette colors

Shade of Gold, Tint of Gold, Tint of Midnight Blue, Shade of Slate Gray, Shade of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Ui marketing branding design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fad307	#fad307	RGB(250, 211, 7)	—	—
#fce440	#fce440	RGB(252, 228, 64)	—	—
#1b316b	#1b316b	RGB(27, 49, 107)	—	—
#66749d	#66749d	RGB(102, 116, 157)	—	—
#c6afa3	#c6afa3	RGB(198, 175, 163)	—	—
#241c13	#241c13	RGB(36, 28, 19)	—	—

4 color pairs have low contrast and need improvement which may impact readability.