Cardboard marketing advertisement branding colors

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Created at 02/02/2020 18:05

The palette consists of Light, Semi dark colors. Accent colors #f36c15 and #149c8c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #6E453D (darkest) to #F7D07A (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #149C8C, #6E453D, #738691, #B7CAC7, #F36C15, #F7D07A

Palette Cardboard marketing advertisement branding colors combines 6 color codes:

HEX: #f36c15, RGB: (243, 108, 21); HEX: #f7d07a, RGB: (247, 208, 122); HEX: #149c8c, RGB: (20, 156, 140)

HEX: #738691, RGB: (115, 134, 145); HEX: #b7cac7, RGB: (183, 202, 199); HEX: #6e453d, RGB: (110, 69, 61)

Simplified version of palette colors

Tint of Chocolate, Shade of Navajo White, Shade of Light Sea Green, Shade of Light Slate Gray, Shade of Light Blue, Tint of Brown

Color scheme was created by colorswall

Color codes in palette

Cardboard marketing advertisement branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f36c15	#f36c15	RGB(243, 108, 21)	—	—
#f7d07a	#f7d07a	RGB(247, 208, 122)	—	—
#149c8c	#149c8c	RGB(20, 156, 140)	—	—
#738691	#738691	RGB(115, 134, 145)	—	—
#b7cac7	#b7cac7	RGB(183, 202, 199)	—	—
#6e453d	#6e453d	RGB(110, 69, 61)	—	—

6 color pairs have low contrast and need improvement which may impact readability.