Identitydesign radio lineart branding colors

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Created at 02/03/2020 09:35

The palette consists of Semi dark, Light, Dark colors. Accent colors #cc2c8c and #e791c5. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1B1C5C (darkest) to #E791C5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 85°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1B1C5C, #343468, #66658B, #928EAA, #CC2C8C, #E791C5

Palette Identitydesign radio lineart branding colors combines 6 color codes:

HEX: #cc2c8c, RGB: (204, 44, 140); HEX: #e791c5, RGB: (231, 145, 197); HEX: #1b1c5c, RGB: (27, 28, 92)

HEX: #66658b, RGB: (102, 101, 139); HEX: #928eaa, RGB: (146, 142, 170); HEX: #343468, RGB: (52, 52, 104)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Plum, Tint of Midnight Blue, Shade of Slate Blue, Tint of Light Slate Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identitydesign radio lineart branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc2c8c	#cc2c8c	RGB(204, 44, 140)	—	—
#e791c5	#e791c5	RGB(231, 145, 197)	—	—
#1b1c5c	#1b1c5c	RGB(27, 28, 92)	—	—
#66658b	#66658b	RGB(102, 101, 139)	—	—
#928eaa	#928eaa	RGB(146, 142, 170)	—	—
#343468	#343468	RGB(52, 52, 104)	—	—

5 color pairs have low contrast and need improvement which may impact readability.