Identitydesign logo guide brand manual major colors

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Created at 05/23/2020 20:17

The palette consists of Light, Semi dark colors. Accent colors #ed5c27 and #0c516b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #434542 (darkest) to #F3A88E (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0C516B, #434542, #625D8A, #C6A89C, #ED5C27, #F3A88E

Palette Identitydesign logo guide brand manual major colors combines 6 color codes:

HEX: #ed5c27, RGB: (237, 92, 39); HEX: #f3a88e, RGB: (243, 168, 142); HEX: #0c516b, RGB: (12, 81, 107)

HEX: #625d8a, RGB: (98, 93, 138); HEX: #c6a89c, RGB: (198, 168, 156); HEX: #434542, RGB: (67, 69, 66)

Simplified version of palette colors

Tint of Orange Red, Tint of Dark Salmon, Shade of Dark Slate Gray, Tint of Dark Slate Blue, Tint of Rosy Brown, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identitydesign logo guide brand manual major colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ed5c27	#ed5c27	RGB(237, 92, 39)	—	—
#f3a88e	#f3a88e	RGB(243, 168, 142)	—	—
#0c516b	#0c516b	RGB(12, 81, 107)	—	—
#625d8a	#625d8a	RGB(98, 93, 138)	—	—
#c6a89c	#c6a89c	RGB(198, 168, 156)	—	—
#434542	#434542	RGB(67, 69, 66)	—	—

7 color pairs have low contrast and need improvement which may impact readability.