Brand identity logo vector logotype

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Created at 02/03/2020 09:38

The palette consists of Light, Semi dark colors. Accent colors #2face2 and #543423. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #433224 (darkest) to #CFB8A5 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 45% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2FACE2, #433224, #543423, #76C4E4, #A47C5B, #CFB8A5

Palette Brand identity logo vector logotype combines 6 color codes:

HEX: #2face2, RGB: (47, 172, 226); HEX: #76c4e4, RGB: (118, 196, 228); HEX: #543423, RGB: (84, 52, 35)

HEX: #a47c5b, RGB: (164, 124, 91); HEX: #cfb8a5, RGB: (207, 184, 165); HEX: #433224, RGB: (67, 50, 36)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Sky Blue, Shade of Saddle Brown, Shade of Peru, Tint of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity logo vector logotype color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2face2	#2face2	RGB(47, 172, 226)	—	—
#76c4e4	#76c4e4	RGB(118, 196, 228)	—	—
#543423	#543423	RGB(84, 52, 35)	—	—
#a47c5b	#a47c5b	RGB(164, 124, 91)	—	—
#cfb8a5	#cfb8a5	RGB(207, 184, 165)	—	—
#433224	#433224	RGB(67, 50, 36)	—	—

7 color pairs have low contrast and need improvement which may impact readability.