Brand identity logo design vector art package

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Created at 12/18/2019 22:29

The palette consists of Semi dark, Light, Dark colors. Accent colors #054ca4 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #C2D6E4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #054CA4, #0C0C0C, #2F6BAE, #648CAC, #8CA4C1, #C2D6E4

Palette Brand identity logo design vector art package combines 6 color codes:

HEX: #054ca4, RGB: (5, 76, 164); HEX: #c2d6e4, RGB: (194, 214, 228); HEX: #2f6bae, RGB: (47, 107, 174)

HEX: #648cac, RGB: (100, 140, 172); HEX: #8ca4c1, RGB: (140, 164, 193); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Dark Slate Blue, Tint of Light Blue, Shade of Royal Blue, Tint of Steel Blue, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity logo design vector art package color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#054ca4	#054ca4	RGB(5, 76, 164)	—	—
#c2d6e4	#c2d6e4	RGB(194, 214, 228)	—	—
#2f6bae	#2f6bae	RGB(47, 107, 174)	—	—
#648cac	#648cac	RGB(100, 140, 172)	—	—
#8ca4c1	#8ca4c1	RGB(140, 164, 193)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.