Identity branding curl app colors

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Created at 02/03/2020 14:41

The palette consists of Semi dark, Dark, Light colors. Accent colors #704cf0 and #3f197f. Palette has Cool colors temperature.

By lightness, this palette runs from #371D7B (darkest) to #B4A4D4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #371D7B, #3F197F, #421B85, #643CD0, #704CF0, #B4A4D4

Palette Identity branding curl app colors combines 6 color codes:

HEX: #643cd0, RGB: (100, 60, 208); HEX: #704cf0, RGB: (112, 76, 240); HEX: #421b85, RGB: (66, 27, 133)

HEX: #371d7b, RGB: (55, 29, 123); HEX: #b4a4d4, RGB: (180, 164, 212); HEX: #3f197f, RGB: (63, 25, 127)

Simplified version of palette colors

Shade of Blue Violet, Shade of Slate Blue, Tint of Indigo, Tint of Midnight Blue, Shade of Plum, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Identity branding curl app colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#643cd0	#643cd0	RGB(100, 60, 208)	—	—
#704cf0	#704cf0	RGB(112, 76, 240)	—	—
#421b85	#421b85	RGB(66, 27, 133)	—	—
#371d7b	#371d7b	RGB(55, 29, 123)	—	—
#b4a4d4	#b4a4d4	RGB(180, 164, 212)	—	—
#3f197f	#3f197f	RGB(63, 25, 127)	—	—

7 color pairs have low contrast and need improvement which may impact readability.