Identity branding marks colours

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Created at 10/18/2019 06:05

The palette consists of Light, Semi dark colors. Accent colors #0face8 and #ac8c5f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #6C4C4C (darkest) to #B1CECA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0D964B, #0FACE8, #6C4C4C, #86D3EC, #AC8C5F, #B1CECA

Palette Identity branding marks colours combines 6 color codes:

HEX: #0face8, RGB: (15, 172, 232); HEX: #86d3ec, RGB: (134, 211, 236); HEX: #0d964b, RGB: (13, 150, 75)

HEX: #ac8c5f, RGB: (172, 140, 95); HEX: #b1ceca, RGB: (177, 206, 202); HEX: #6c4c4c, RGB: (108, 76, 76)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Sky Blue, Shade of Sea Green, Shade of Peru, Shade of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Identity branding marks colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0face8	#0face8	RGB(15, 172, 232)	—	—
#86d3ec	#86d3ec	RGB(134, 211, 236)	—	—
#0d964b	#0d964b	RGB(13, 150, 75)	—	—
#ac8c5f	#ac8c5f	RGB(172, 140, 95)	—	—
#b1ceca	#b1ceca	RGB(177, 206, 202)	—	—
#6c4c4c	#6c4c4c	RGB(108, 76, 76)	—	—

9 color pairs have low contrast and need improvement which may impact readability.