Illustartor branding packaging summer colors

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Created at 02/03/2020 16:03

The palette consists of Semi dark, Light, Dark colors. Accent colors #f5648c and #36582d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #611D2A (darkest) to #CCD4AC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 124° of the color wheel.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #36582D, #611D2A, #A47C5E, #CC1F34, #CCD4AC, #F5648C

Palette Illustartor branding packaging summer colors combines 6 color codes:

HEX: #cc1f34, RGB: (204, 31, 52); HEX: #f5648c, RGB: (245, 100, 140); HEX: #611d2a, RGB: (97, 29, 42)

HEX: #a47c5e, RGB: (164, 124, 94); HEX: #ccd4ac, RGB: (204, 212, 172); HEX: #36582d, RGB: (54, 88, 45)

Simplified version of palette colors

Tint of Crimson, Shade of Pale Violet Red, Tint of Maroon, Shade of Peru, Shade of Pale Goldenrod, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Illustartor branding packaging summer colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc1f34	#cc1f34	RGB(204, 31, 52)	—	—
#f5648c	#f5648c	RGB(245, 100, 140)	—	—
#611d2a	#611d2a	RGB(97, 29, 42)	—	—
#a47c5e	#a47c5e	RGB(164, 124, 94)	—	—
#ccd4ac	#ccd4ac	RGB(204, 212, 172)	—	—
#36582d	#36582d	RGB(54, 88, 45)	—	—

6 color pairs have low contrast and need improvement which may impact readability.