Artcenter college of design brand beverage packaging branding palette

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Created at 02/09/2020 08:46

The palette consists of Light, Semi dark colors. Accent colors #f4d46c and #f9ef79. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #34442A (darkest) to #F9EF79 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 134° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #34442A, #607D38, #AB624A, #C29EB4, #F4D46C, #F9EF79

Palette Artcenter college of design brand beverage packaging branding palette combines 6 color codes:

HEX: #f4d46c, RGB: (244, 212, 108); HEX: #f9ef79, RGB: (249, 239, 121); HEX: #607d38, RGB: (96, 125, 56)

HEX: #ab624a, RGB: (171, 98, 74); HEX: #c29eb4, RGB: (194, 158, 180); HEX: #34442a, RGB: (52, 68, 42)

Simplified version of palette colors

Shade of Khaki, Tint of Khaki, Tint of Dark Olive Green, Tint of Sienna, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Artcenter college of design brand beverage packaging branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4d46c	#f4d46c	RGB(244, 212, 108)	—	—
#f9ef79	#f9ef79	RGB(249, 239, 121)	—	—
#607d38	#607d38	RGB(96, 125, 56)	—	—
#ab624a	#ab624a	RGB(171, 98, 74)	—	—
#c29eb4	#c29eb4	RGB(194, 158, 180)	—	—
#34442a	#34442a	RGB(52, 68, 42)	—	—

6 color pairs have low contrast and need improvement which may impact readability.