Branding design graphic indesign

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Created at 02/09/2020 09:08

The palette consists of Dark, Light, Semi dark colors. Accent colors #0c04fc and #ea9e8e. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #131774 (darkest) to #AEB1D8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 57% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C04FC, #131774, #5484A4, #633139, #AEB1D8, #EA9E8E

Palette Branding design graphic indesign combines 6 color codes:

HEX: #0c04fc, RGB: (12, 4, 252); HEX: #ea9e8e, RGB: (234, 158, 142); HEX: #131774, RGB: (19, 23, 116)

HEX: #5484a4, RGB: (84, 132, 164); HEX: #aeb1d8, RGB: (174, 177, 216); HEX: #633139, RGB: (99, 49, 57)

Simplified version of palette colors

Tint of Blue, Tint of Dark Salmon, Shade of Midnight Blue, Tint of Steel Blue, Shade of Light Steel Blue, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Branding design graphic indesign color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c04fc	#0c04fc	RGB(12, 4, 252)	—	—
#ea9e8e	#ea9e8e	RGB(234, 158, 142)	—	—
#131774	#131774	RGB(19, 23, 116)	—	—
#5484a4	#5484a4	RGB(84, 132, 164)	—	—
#aeb1d8	#aeb1d8	RGB(174, 177, 216)	—	—
#633139	#633139	RGB(99, 49, 57)	—	—

6 color pairs have low contrast and need improvement which may impact readability.