Next logo minimalist system brand identity colors palette

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Created at 02/10/2020 21:14

The palette consists of Light, Semi dark colors. Accent colors #f4b446 and #38414e. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #38414E (darkest) to #F4B446 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #38414E, #7A3C0A, #808C8C, #C4AEC0, #E67113, #F4B446

Palette Next logo minimalist system brand identity colors palette combines 6 color codes:

HEX: #e67113, RGB: (230, 113, 19); HEX: #f4b446, RGB: (244, 180, 70); HEX: #7a3c0a, RGB: (122, 60, 10)

HEX: #808c8c, RGB: (128, 140, 140); HEX: #c4aec0, RGB: (196, 174, 192); HEX: #38414e, RGB: (56, 65, 78)

Simplified version of palette colors

Tint of Chocolate, Tint of Goldenrod, Shade of Saddle Brown, Tint of Grey, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Next logo minimalist system brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e67113	#e67113	RGB(230, 113, 19)	—	—
#f4b446	#f4b446	RGB(244, 180, 70)	—	—
#7a3c0a	#7a3c0a	RGB(122, 60, 10)	—	—
#808c8c	#808c8c	RGB(128, 140, 140)	—	Gunmetal Grey
#c4aec0	#c4aec0	RGB(196, 174, 192)	—	—
#38414e	#38414e	RGB(56, 65, 78)	—	—

7 color pairs have low contrast and need improvement which may impact readability.