Brand identity process moodboard inspiration palette

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Created at 02/11/2020 07:12

The palette consists of Semi dark, Light colors. Accent colors #d1b49a and #0f3e74. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0F3E74 (darkest) to #D7C7B8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #0F3E74, #185FB0, #3C4539, #C79B87, #D1B49A, #D7C7B8

Palette Brand identity process moodboard inspiration palette combines 6 color codes:

HEX: #185fb0, RGB: (24, 95, 176); HEX: #d1b49a, RGB: (209, 180, 154); HEX: #0f3e74, RGB: (15, 62, 116)

HEX: #c79b87, RGB: (199, 155, 135); HEX: #d7c7b8, RGB: (215, 199, 184); HEX: #3c4539, RGB: (60, 69, 57)

Simplified version of palette colors

Shade of Royal Blue, Tint of Tan, Shade of Dark Slate Blue, Shade of Dark Salmon, Shade of Antique White, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity process moodboard inspiration palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#185fb0	#185fb0	RGB(24, 95, 176)	—	—
#d1b49a	#d1b49a	RGB(209, 180, 154)	—	—
#0f3e74	#0f3e74	RGB(15, 62, 116)	—	—
#c79b87	#c79b87	RGB(199, 155, 135)	—	—
#d7c7b8	#d7c7b8	RGB(215, 199, 184)	—	—
#3c4539	#3c4539	RGB(60, 69, 57)	—	—

6 color pairs have low contrast and need improvement which may impact readability.