Brand identity ui branding colors palette

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Created at 09/04/2019 08:11

The palette consists of Light, Semi dark colors. Accent colors #8f2bff and #0fb957. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #014AF7 (darkest) to #DBC93F (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 5).

HEX codes (sorted): #014AF7, #0FB957, #8F2BFF, #DBC93F, #F14423

Palette Brand identity ui branding colors palette combines 5 color codes:

HEX: #f14423, RGB: (241, 68, 35); HEX: #dbc93f, RGB: (219, 201, 63); HEX: #8f2bff, RGB: (143, 43, 255)

HEX: #014af7, RGB: (1, 74, 247); HEX: #0fb957, RGB: (15, 185, 87)

Simplified version of palette colors

Tint of Red, Shade of Gold, Tint of Blue Violet, Shade of Slate Blue, Shade of Medium Sea Green

Color scheme was created by colorswall

Color codes in palette

Brand identity ui branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f14423	#f14423	RGB(241, 68, 35)	—	—
#dbc93f	#dbc93f	RGB(219, 201, 63)	—	—
#8f2bff	#8f2bff	RGB(143, 43, 255)	—	—
#014af7	#014af7	RGB(1, 74, 247)	—	—
#0fb957	#0fb957	RGB(15, 185, 87)	—	—

5 color pairs have low contrast and need improvement which may impact readability.