Branding ui landing web

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Created at 02/11/2020 10:45

The palette consists of Semi dark, Light, Dark colors. Accent colors #fab07f and #330296. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C0282 (darkest) to #FAB07F (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 124° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2C0282, #330296, #7C3CFC, #B25CB1, #B978BD, #FAB07F

Palette Branding ui landing web combines 6 color codes:

HEX: #7c3cfc, RGB: (124, 60, 252); HEX: #fab07f, RGB: (250, 176, 127); HEX: #2c0282, RGB: (44, 2, 130)

HEX: #b25cb1, RGB: (178, 92, 177); HEX: #b978bd, RGB: (185, 120, 189); HEX: #330296, RGB: (51, 2, 150)

Simplified version of palette colors

Tint of Blue Violet, Tint of Sandy Brown, Tint of Navy, Shade of Medium Orchid, Shade of Orchid, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Branding ui landing web color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c3cfc	#7c3cfc	RGB(124, 60, 252)	—	—
#fab07f	#fab07f	RGB(250, 176, 127)	—	—
#2c0282	#2c0282	RGB(44, 2, 130)	—	—
#b25cb1	#b25cb1	RGB(178, 92, 177)	—	—
#b978bd	#b978bd	RGB(185, 120, 189)	—	—
#330296	#330296	RGB(51, 2, 150)	—	—

5 color pairs have low contrast and need improvement which may impact readability.