Brand identity minimal symbol mark palette

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Created at 02/11/2020 10:50

The palette consists of Light, Dark colors. Accent colors #77110c and #8a130e. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #F9DBD9 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C0C, #77110C, #841B14, #8A130E, #EB4841, #F9DBD9

Palette Brand identity minimal symbol mark palette combines 6 color codes:

HEX: #eb4841, RGB: (235, 72, 65); HEX: #f9dbd9, RGB: (249, 219, 217); HEX: #77110c, RGB: (119, 17, 12)

HEX: #8a130e, RGB: (138, 19, 14); HEX: #841b14, RGB: (132, 27, 20); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Tomato, Shade of Misty Rose, Tint of Maroon, Tint of Dark Red, Tint of Maroon, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity minimal symbol mark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eb4841	#eb4841	RGB(235, 72, 65)	—	—
#f9dbd9	#f9dbd9	RGB(249, 219, 217)	—	—
#77110c	#77110c	RGB(119, 17, 12)	—	—
#8a130e	#8a130e	RGB(138, 19, 14)	—	—
#841b14	#841b14	RGB(132, 27, 20)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.