Brand identity minimal ui branding hex colors

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Created at 03/21/2020 09:40

The palette consists of Light, Semi dark colors. Accent colors #dcb529 and #ddd29e. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #445C2B (darkest) to #DDD29E (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 44°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #445C2B, #5B7043, #7F916E, #BEC4B4, #DCB529, #DDD29E

Palette Brand identity minimal ui branding hex colors combines 6 color codes:

HEX: #dcb529, RGB: (220, 181, 41); HEX: #ddd29e, RGB: (221, 210, 158); HEX: #445c2b, RGB: (68, 92, 43)

HEX: #7f916e, RGB: (127, 145, 110); HEX: #bec4b4, RGB: (190, 196, 180); HEX: #5b7043, RGB: (91, 112, 67)

Simplified version of palette colors

Tint of Goldenrod, Shade of Pale Goldenrod, Shade of Dark Olive Green, Shade of Dark Sea Green, Tint of Silver, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Brand identity minimal ui branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dcb529	#dcb529	RGB(220, 181, 41)	—	—
#ddd29e	#ddd29e	RGB(221, 210, 158)	—	—
#445c2b	#445c2b	RGB(68, 92, 43)	—	—
#7f916e	#7f916e	RGB(127, 145, 110)	—	—
#bec4b4	#bec4b4	RGB(190, 196, 180)	—	—
#5b7043	#5b7043	RGB(91, 112, 67)	—	—

7 color pairs have low contrast and need improvement which may impact readability.