Food and beverage packaging design branding

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Created at 02/11/2020 12:48

The palette consists of Light, Semi dark colors. Accent colors #ec9c6c and #f4ac7c. Palette has Warm colors temperature.

By lightness, this palette runs from #583D30 (darkest) to #DCC0AE (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 50% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #583D30, #7C5434, #92654D, #DCC0AE, #EC9C6C, #F4AC7C

Palette Food and beverage packaging design branding combines 6 color codes:

HEX: #ec9c6c, RGB: (236, 156, 108); HEX: #f4ac7c, RGB: (244, 172, 124); HEX: #7c5434, RGB: (124, 84, 52)

HEX: #92654d, RGB: (146, 101, 77); HEX: #dcc0ae, RGB: (220, 192, 174); HEX: #583d30, RGB: (88, 61, 48)

Simplified version of palette colors

Shade of Light Salmon, Tint of Sandy Brown, Tint of Saddle Brown, Tint of Sienna, Shade of Peach Puff, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Food and beverage packaging design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec9c6c	#ec9c6c	RGB(236, 156, 108)	—	—
#f4ac7c	#f4ac7c	RGB(244, 172, 124)	—	—
#7c5434	#7c5434	RGB(124, 84, 52)	—	—
#92654d	#92654d	RGB(146, 101, 77)	—	—
#dcc0ae	#dcc0ae	RGB(220, 192, 174)	—	—
#583d30	#583d30	RGB(88, 61, 48)	—	—

6 color pairs have low contrast and need improvement which may impact readability.