Branding ui app ios colors

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Created at 02/11/2020 14:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #bc9ce4 and #422360. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #422360 (darkest) to #BCBBC4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #422360, #4C296F, #844BBC, #9464BC, #BC9CE4, #BCBBC4

Palette Branding ui app ios colors combines 6 color codes:

HEX: #844bbc, RGB: (132, 75, 188); HEX: #bc9ce4, RGB: (188, 156, 228); HEX: #422360, RGB: (66, 35, 96)

HEX: #9464bc, RGB: (148, 100, 188); HEX: #bcbbc4, RGB: (188, 187, 196); HEX: #4c296f, RGB: (76, 41, 111)

Simplified version of palette colors

Tint of Dark Orchid, Shade of Plum, Tint of Indigo, Shade of Medium Purple, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding ui app ios colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#844bbc	#844bbc	RGB(132, 75, 188)	—	—
#bc9ce4	#bc9ce4	RGB(188, 156, 228)	—	—
#422360	#422360	RGB(66, 35, 96)	—	—
#9464bc	#9464bc	RGB(148, 100, 188)	—	—
#bcbbc4	#bcbbc4	RGB(188, 187, 196)	—	—
#4c296f	#4c296f	RGB(76, 41, 111)	—	—

4 color pairs have low contrast and need improvement which may impact readability.