Negative space logo branding brand identity mark colors palette

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Created at 02/12/2020 12:28

The palette consists of Light, Semi dark colors. Accent colors #2ca4ec and #0c5c8c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C5C8C (darkest) to #D9EAED (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 27°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C5C8C, #0F8982, #15B4AB, #2CA4EC, #7EC4F2, #D9EAED

Palette Negative space logo branding brand identity mark colors palette combines 6 color codes:

HEX: #2ca4ec, RGB: (44, 164, 236); HEX: #7ec4f2, RGB: (126, 196, 242); HEX: #15b4ab, RGB: (21, 180, 171)

HEX: #0c5c8c, RGB: (12, 92, 140); HEX: #d9eaed, RGB: (217, 234, 237); HEX: #0f8982, RGB: (15, 137, 130)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Light Sky Blue, Shade of Light Sea Green, Shade of Royal Blue, Shade of Azure, Tint of Dark Cyan

Color scheme was created by colorswall

Color codes in palette

Negative space logo branding brand identity mark colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2ca4ec	#2ca4ec	RGB(44, 164, 236)	—	—
#7ec4f2	#7ec4f2	RGB(126, 196, 242)	—	—
#15b4ab	#15b4ab	RGB(21, 180, 171)	—	—
#0c5c8c	#0c5c8c	RGB(12, 92, 140)	—	—
#d9eaed	#d9eaed	RGB(217, 234, 237)	—	—
#0f8982	#0f8982	RGB(15, 137, 130)	—	—

7 color pairs have low contrast and need improvement which may impact readability.