Typography brand identity colours

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Created at 02/14/2020 10:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #d29125 and #3c0691. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3C0691 (darkest) to #DCC0A2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

A varied palette: its hues are spread across about 144° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3C0691, #6C4CA2, #843C64, #BCB4D8, #D29125, #DCC0A2

Palette Typography brand identity colours combines 6 color codes:

HEX: #d29125, RGB: (210, 145, 37); HEX: #dcc0a2, RGB: (220, 192, 162); HEX: #3c0691, RGB: (60, 6, 145)

HEX: #6c4ca2, RGB: (108, 76, 162); HEX: #bcb4d8, RGB: (188, 180, 216); HEX: #843c64, RGB: (132, 60, 100)

Simplified version of palette colors

Tint of Dark Goldenrod, Tint of Tan, Tint of Indigo, Shade of Slate Blue, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Typography brand identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d29125	#d29125	RGB(210, 145, 37)	—	—
#dcc0a2	#dcc0a2	RGB(220, 192, 162)	—	—
#3c0691	#3c0691	RGB(60, 6, 145)	—	—
#6c4ca2	#6c4ca2	RGB(108, 76, 162)	—	—
#bcb4d8	#bcb4d8	RGB(188, 180, 216)	—	—
#843c64	#843c64	RGB(132, 60, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.