Packaging identity typography custom type palette

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Created at 02/14/2020 11:34

The palette consists of Light, Dark colors. Accent colors #950703 and #95038d and #950703. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #810603 (darkest) to #FC6CF4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 58°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #810603, #95038D, #950703, #FA413C, #FC6CF4

Palette Packaging identity typography custom type palette combines 6 color codes:

HEX: #fa413c, RGB: (250, 65, 60); HEX: #fc6cf4, RGB: (252, 108, 244); HEX: #810603, RGB: (129, 6, 3)

HEX: #950703, RGB: (149, 7, 3); HEX: #95038d, RGB: (149, 3, 141); HEX: #950703, RGB: (149, 7, 3)

Simplified version of palette colors

Shade of Tomato, Shade of Violet, Tint of Maroon, Tint of Dark Red, Tint of Dark Magenta, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Packaging identity typography custom type palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa413c	#fa413c	RGB(250, 65, 60)	—	—
#fc6cf4	#fc6cf4	RGB(252, 108, 244)	—	—
#810603	#810603	RGB(129, 6, 3)	—	—
#950703	#950703	RGB(149, 7, 3)	—	—
#95038d	#95038d	RGB(149, 3, 141)	—	—
#950703	#950703	RGB(149, 7, 3)	—	—

7 color pairs have low contrast and need improvement which may impact readability.