Packaging label design identity typography hex colors

0.21k

Created at 05/11/2020 15:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #d624d3 and #a0d4bc. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #72146C (darkest) to #A0D4BC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #44553C, #72146C, #A0D4BC, #B45464, #D624D3, #E18DD9

Palette Packaging label design identity typography hex colors combines 6 color codes:

HEX: #d624d3, RGB: (214, 36, 211); HEX: #e18dd9, RGB: (225, 141, 217); HEX: #72146c, RGB: (114, 20, 108)

HEX: #b45464, RGB: (180, 84, 100); HEX: #a0d4bc, RGB: (160, 212, 188); HEX: #44553c, RGB: (68, 85, 60)

Simplified version of palette colors

Shade of Medium Orchid, Shade of Plum, Tint of Purple, Shade of Indian Red, Tint of Medium Aquamarine, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Packaging label design identity typography hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d624d3	#d624d3	RGB(214, 36, 211)	—	—
#e18dd9	#e18dd9	RGB(225, 141, 217)	—	—
#72146c	#72146c	RGB(114, 20, 108)	—	—
#b45464	#b45464	RGB(180, 84, 100)	—	—
#a0d4bc	#a0d4bc	RGB(160, 212, 188)	—	—
#44553c	#44553c	RGB(68, 85, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.