Colors exploration branding styleguide palette

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Created at 02/14/2020 12:17

The palette consists of Light, Semi dark colors. Accent colors #fcc46c and #0d8e8f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2A5B5B (darkest) to #CCE4DC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0D8E8F, #2A5B5B, #7AA8A8, #CCE4DC, #FA2C2B, #FCC46C

Palette Colors exploration branding styleguide palette combines 6 color codes:

HEX: #fa2c2b, RGB: (250, 44, 43); HEX: #fcc46c, RGB: (252, 196, 108); HEX: #0d8e8f, RGB: (13, 142, 143)

HEX: #7aa8a8, RGB: (122, 168, 168); HEX: #cce4dc, RGB: (204, 228, 220); HEX: #2a5b5b, RGB: (42, 91, 91)

Simplified version of palette colors

Tint of Red, Tint of Burlywood, Tint of Dark Cyan, Tint of Cadet Blue, Shade of Light Cyan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Colors exploration branding styleguide palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa2c2b	#fa2c2b	RGB(250, 44, 43)	—	—
#fcc46c	#fcc46c	RGB(252, 196, 108)	—	—
#0d8e8f	#0d8e8f	RGB(13, 142, 143)	—	—
#7aa8a8	#7aa8a8	RGB(122, 168, 168)	—	—
#cce4dc	#cce4dc	RGB(204, 228, 220)	—	—
#2a5b5b	#2a5b5b	RGB(42, 91, 91)	—	—

8 color pairs have low contrast and need improvement which may impact readability.