Branding identity ux artificial intelligence colors

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Created at 02/16/2020 10:15

The palette consists of Semi dark, Light, Dark colors. Accent colors #f26072 and #2e5450. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3C1371 (darkest) to #B997B4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2E5450, #3C1371, #6892A5, #B720D8, #B997B4, #F26072

Palette Branding identity ux artificial intelligence colors combines 6 color codes:

HEX: #b720d8, RGB: (183, 32, 216); HEX: #f26072, RGB: (242, 96, 114); HEX: #3c1371, RGB: (60, 19, 113)

HEX: #6892a5, RGB: (104, 146, 165); HEX: #b997b4, RGB: (185, 151, 180); HEX: #2e5450, RGB: (46, 84, 80)

Simplified version of palette colors

Shade of Dark Orchid, Shade of Light Coral, Tint of Indigo, Tint of Light Slate Gray, Shade of Plum, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding identity ux artificial intelligence colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b720d8	#b720d8	RGB(183, 32, 216)	—	—
#f26072	#f26072	RGB(242, 96, 114)	—	—
#3c1371	#3c1371	RGB(60, 19, 113)	—	—
#6892a5	#6892a5	RGB(104, 146, 165)	—	—
#b997b4	#b997b4	RGB(185, 151, 180)	—	—
#2e5450	#2e5450	RGB(46, 84, 80)	—	—

8 color pairs have low contrast and need improvement which may impact readability.