Branding identity ui ux colors

0.18k

Created at 10/14/2020 18:24

The palette consists of Semi dark, Light, Dark colors. Accent colors #a13429 and #2a2c31. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #2A2C31 (darkest) to #C3B59F (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #2A2C31, #692D2C, #9C7E57, #A13429, #BC8E6E, #C3B59F

Palette Branding identity ui ux colors combines 6 color codes:

HEX: #a13429, RGB: (161, 52, 41); HEX: #bc8e6e, RGB: (188, 142, 110); HEX: #692d2c, RGB: (105, 45, 44)

HEX: #9c7e57, RGB: (156, 126, 87); HEX: #c3b59f, RGB: (195, 181, 159); HEX: #2a2c31, RGB: (42, 44, 49)

Simplified version of palette colors

Tint of Brown, Tint of Peru, Tint of Maroon, Shade of Peru, Shade of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding identity ui ux colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a13429	#a13429	RGB(161, 52, 41)	—	—
#bc8e6e	#bc8e6e	RGB(188, 142, 110)	—	—
#692d2c	#692d2c	RGB(105, 45, 44)	—	—
#9c7e57	#9c7e57	RGB(156, 126, 87)	—	—
#c3b59f	#c3b59f	RGB(195, 181, 159)	—	—
#2a2c31	#2a2c31	RGB(42, 44, 49)	—	—

6 color pairs have low contrast and need improvement which may impact readability.