Brand identity colors illustration idea colours

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Created at 02/19/2020 07:23

The palette consists of Light, Dark, Semi dark colors. Accent colors #0c80ed and #7dccfc. Palette has Cool colors temperature.

By lightness, this palette runs from #141C34 (darkest) to #7DCCFC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 65°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0C80ED, #141C34, #2B3446, #749C94, #7DCCFC, #A8C3BA

Palette Brand identity colors illustration idea colours combines 6 color codes:

HEX: #0c80ed, RGB: (12, 128, 237); HEX: #7dccfc, RGB: (125, 204, 252); HEX: #141c34, RGB: (20, 28, 52)

HEX: #749c94, RGB: (116, 156, 148); HEX: #a8c3ba, RGB: (168, 195, 186); HEX: #2b3446, RGB: (43, 52, 70)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Sky Blue, Shade of Midnight Blue, Tint of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity colors illustration idea colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c80ed	#0c80ed	RGB(12, 128, 237)	—	—
#7dccfc	#7dccfc	RGB(125, 204, 252)	—	—
#141c34	#141c34	RGB(20, 28, 52)	—	—
#749c94	#749c94	RGB(116, 156, 148)	—	—
#a8c3ba	#a8c3ba	RGB(168, 195, 186)	—	—
#2b3446	#2b3446	RGB(43, 52, 70)	—	—

5 color pairs have low contrast and need improvement which may impact readability.