Design ui illustration branding palette

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Created at 02/19/2020 20:41

The palette consists of Light, Semi dark colors. Accent colors #fa6c6b and #c1c8de. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #595643 (darkest) to #C1C8DE (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #437607, #595643, #AC748C, #C1C8DE, #E23339, #FA6C6B

Palette Design ui illustration branding palette combines 6 color codes:

HEX: #e23339, RGB: (226, 51, 57); HEX: #fa6c6b, RGB: (250, 108, 107); HEX: #437607, RGB: (67, 118, 7)

HEX: #ac748c, RGB: (172, 116, 140); HEX: #c1c8de, RGB: (193, 200, 222); HEX: #595643, RGB: (89, 86, 67)

Simplified version of palette colors

Tint of Crimson, Shade of Light Coral, Tint of Green, Shade of Pale Violet Red, Tint of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Design ui illustration branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e23339	#e23339	RGB(226, 51, 57)	—	—
#fa6c6b	#fa6c6b	RGB(250, 108, 107)	—	—
#437607	#437607	RGB(67, 118, 7)	—	—
#ac748c	#ac748c	RGB(172, 116, 140)	—	—
#c1c8de	#c1c8de	RGB(193, 200, 222)	—	—
#595643	#595643	RGB(89, 86, 67)	—	—

10 color pairs have low contrast and need improvement which may impact readability.