Design ui branding illustration palette

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Created at 11/23/2019 19:43

The palette consists of Semi dark, Light colors. Accent colors #0c50dc and #6043f7. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3D3E56 (darkest) to #CC8E9F (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0C50DC, #3D3E56, #6043F7, #9D5A85, #B82311, #CC8E9F

Palette Design ui branding illustration palette combines 6 color codes:

HEX: #0c50dc, RGB: (12, 80, 220); HEX: #6043f7, RGB: (96, 67, 247); HEX: #b82311, RGB: (184, 35, 17)

HEX: #9d5a85, RGB: (157, 90, 133); HEX: #cc8e9f, RGB: (204, 142, 159); HEX: #3d3e56, RGB: (61, 62, 86)

Simplified version of palette colors

Shade of Royal Blue, Tint of Blue Violet, Tint of Firebrick, Tint of Medium Violet Red, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design ui branding illustration palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c50dc	#0c50dc	RGB(12, 80, 220)	—	—
#6043f7	#6043f7	RGB(96, 67, 247)	—	—
#b82311	#b82311	RGB(184, 35, 17)	—	—
#9d5a85	#9d5a85	RGB(157, 90, 133)	—	—
#cc8e9f	#cc8e9f	RGB(204, 142, 159)	—	—
#3d3e56	#3d3e56	RGB(61, 62, 86)	—	—

10 color pairs have low contrast and need improvement which may impact readability.