Cloud brand identity branding logo design colours

0.29k

Created at 02/19/2020 21:54

The palette consists of Light, Dark, Semi dark colors. Accent colors #fcbc04 and #141c5c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #141C5C (darkest) to #FDDC7B (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #141C5C, #385239, #6B688C, #B4B3CB, #FCBC04, #FDDC7B

Palette Cloud brand identity branding logo design colours combines 6 color codes:

HEX: #fcbc04, RGB: (252, 188, 4); HEX: #fddc7b, RGB: (253, 220, 123); HEX: #141c5c, RGB: (20, 28, 92)

HEX: #6b688c, RGB: (107, 104, 140); HEX: #b4b3cb, RGB: (180, 179, 203); HEX: #385239, RGB: (56, 82, 57)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Shade of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Cloud brand identity branding logo design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcbc04	#fcbc04	RGB(252, 188, 4)	—	—
#fddc7b	#fddc7b	RGB(253, 220, 123)	—	—
#141c5c	#141c5c	RGB(20, 28, 92)	—	—
#6b688c	#6b688c	RGB(107, 104, 140)	—	—
#b4b3cb	#b4b3cb	RGB(180, 179, 203)	—	—
#385239	#385239	RGB(56, 82, 57)	—	—

5 color pairs have low contrast and need improvement which may impact readability.