Cloud brand identity creative minimal colors

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Created at 07/05/2020 11:11

The palette consists of Semi dark, Light, Dark colors. Accent colors #0564fb and #8c8485. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #232A34 (darkest) to #C2C7CE (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0564FB, #0F4CAB, #232A34, #67A0F9, #8C8485, #C2C7CE

Palette Cloud brand identity creative minimal colors combines 6 color codes:

HEX: #0564fb, RGB: (5, 100, 251); HEX: #67a0f9, RGB: (103, 160, 249); HEX: #0f4cab, RGB: (15, 76, 171)

HEX: #8c8485, RGB: (140, 132, 133); HEX: #c2c7ce, RGB: (194, 199, 206); HEX: #232a34, RGB: (35, 42, 52)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Tint of Grey, Tint of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Cloud brand identity creative minimal colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0564fb	#0564fb	RGB(5, 100, 251)	—	—
#67a0f9	#67a0f9	RGB(103, 160, 249)	—	—
#0f4cab	#0f4cab	RGB(15, 76, 171)	—	—
#8c8485	#8c8485	RGB(140, 132, 133)	—	—
#c2c7ce	#c2c7ce	RGB(194, 199, 206)	—	—
#232a34	#232a34	RGB(35, 42, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.