Created at 02/20/2020 11:27

Logo illustrator logotype branding and identity

The palette consists of Light, Semi dark colors. Accent colors #d4fcf4 and Brilliant Licorice #545454. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #452A59 (darkest) to #D4FCF4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #452A59, #503167, #545454, #B494CC, #C2A9D2, #D4FCF4

Palette Logo illustrator logotype branding and identity has combination of 6 codes colors:

HEX: #b494cc, RGB: (180, 148, 204); HEX: #d4fcf4, RGB: (212, 252, 244); HEX: #452a59, RGB: (69, 42, 89)

HEX: #545454, RGB: (84, 84, 84); HEX: #c2a9d2, RGB: (194, 169, 210); HEX: #503167, RGB: (80, 49, 103)

Simplified version of palette colors

Tint of plum, Tint of lightcyan, Tint of darkslateblue, Tint of dimgrey, Tint of thistle, Tint of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Logo illustrator logotype branding and identity color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.