Logo illustrator logotype branding and identity

0.25k

Created at 02/20/2020 11:27

The palette consists of Light, Semi dark colors. Accent colors #d4fcf4 and Brilliant Licorice #545454. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #452A59 (darkest) to #D4FCF4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 109°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #452A59, #503167, #545454, #B494CC, #C2A9D2, #D4FCF4

Palette Logo illustrator logotype branding and identity combines 6 color codes:

HEX: #b494cc, RGB: (180, 148, 204); HEX: #d4fcf4, RGB: (212, 252, 244); HEX: #452a59, RGB: (69, 42, 89)

HEX: #545454, RGB: (84, 84, 84); HEX: #c2a9d2, RGB: (194, 169, 210); HEX: #503167, RGB: (80, 49, 103)

Simplified version of palette colors

Shade of Plum, Shade of Light Cyan, Shade of Dark Slate Blue, Shade of Dim Gray, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo illustrator logotype branding and identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b494cc	#b494cc	RGB(180, 148, 204)	—	—
#d4fcf4	#d4fcf4	RGB(212, 252, 244)	—	—
#452a59	#452a59	RGB(69, 42, 89)	—	—
#545454	#545454	RGB(84, 84, 84)	—	Brilliant Licorice
#c2a9d2	#c2a9d2	RGB(194, 169, 210)	—	—
#503167	#503167	RGB(80, 49, 103)	—	—

5 color pairs have low contrast and need improvement which may impact readability.