Branding logo illustrator logotype hex colors

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Created at 09/25/2020 08:56

The palette consists of Light, Semi dark colors. Accent colors #71eafc and #038295. Palette has Cool colors temperature.

By lightness, this palette runs from #244463 (darkest) to #71EAFC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #038295, #244463, #2C4664, #61C3FB, #68A4A4, #71EAFC

Palette Branding logo illustrator logotype hex colors combines 6 color codes:

HEX: #61c3fb, RGB: (97, 195, 251); HEX: #71eafc, RGB: (113, 234, 252); HEX: #244463, RGB: (36, 68, 99)

HEX: #68a4a4, RGB: (104, 164, 164); HEX: #038295, RGB: (3, 130, 149); HEX: #2c4664, RGB: (44, 70, 100)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Pale Turquoise, Shade of Dark Slate Blue, Tint of Cadet Blue, Shade of Dark Cyan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo illustrator logotype hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#61c3fb	#61c3fb	RGB(97, 195, 251)	—	—
#71eafc	#71eafc	RGB(113, 234, 252)	—	—
#244463	#244463	RGB(36, 68, 99)	—	—
#68a4a4	#68a4a4	RGB(104, 164, 164)	—	—
#038295	#038295	RGB(3, 130, 149)	—	—
#2c4664	#2c4664	RGB(44, 70, 100)	—	—

4 color pairs have low contrast and need improvement which may impact readability.