Identity compass technology logo target colors palette

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Created at 02/20/2020 12:25

The palette consists of Light, Semi dark colors. Accent colors #fcccc4 and #344454. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #344454 (darkest) to #FCCCC4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #344454, #772C2E, #AD5682, #B6BAC0, #DD3944, #FCCCC4

Palette Identity compass technology logo target colors palette combines 6 color codes:

HEX: #dd3944, RGB: (221, 57, 68); HEX: #fcccc4, RGB: (252, 204, 196); HEX: #772c2e, RGB: (119, 44, 46)

HEX: #ad5682, RGB: (173, 86, 130); HEX: #b6bac0, RGB: (182, 186, 192); HEX: #344454, RGB: (52, 68, 84)

Simplified version of palette colors

Tint of Crimson, Shade of Misty Rose, Tint of Maroon, Tint of Medium Violet Red, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity compass technology logo target colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dd3944	#dd3944	RGB(221, 57, 68)	—	—
#fcccc4	#fcccc4	RGB(252, 204, 196)	—	—
#772c2e	#772c2e	RGB(119, 44, 46)	—	—
#ad5682	#ad5682	RGB(173, 86, 130)	—	—
#b6bac0	#b6bac0	RGB(182, 186, 192)	—	—
#344454	#344454	RGB(52, 68, 84)	—	—

3 color pairs have low contrast and need improvement which may impact readability.